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The Family and Media Association An educational resource for Families and the community at large concerned about the impact the media has on their lives. Highlights the implications for Christian values in programme content, especially those relating to the family, critically assesses standards of honesty, decency, fairness and truthfulness in the media and makes these assessments available to the public through its publication, media report, public seminars and the internet; makes available relevant research relating to the links between media content and psychsocial development, facilitates effective dialogue between the media and the public by informing both media and public about issues relating to both ; promotes public understanding of the functioning and power of the media, assesses and enhances the value of the media to the individual, the family and the community.

'Adcohol'

Ground gives way under arguments which favour maintaining alcohol advertising
 
The ground has been gradually giving way under arguments 
which favour maintaining alcohol advertsing on Irish broadcast
media services.
   As part of its preparation for the new Code of Programme
Standards, the Broadcasting Commission of Ireland (BCI)
had suggested that research on the effects of alcohol advertising
on children was equivocal and, in particular, that alcohol advertising
might actually delay the onset of alcohol consumption!
   The BCI's subsequent draft General Advertising Code provoked a strong response from the Irish Medical Council (IMC) and from FMA who drew the Commission's attention to more recent research which outlined the risks to children.
   FMA also reacted strongly to an opinion expressed by the Minister for children, Brian Lenihan in a radio interview with Newstalk's Eamonn Keane. The minister, who was responding to a question on alcohol advertising appeared to put
children's needs in second place behind Irish broadcasters' desire to maintain alcohol advertising revenue.  
   The Newstalk interview had followed the release of the State the Nation's Children report which found alarming levels of addiction among young people.
  FMA had a letter published in the Irish Independent and also the Irish Catholic. Another letter to the Irish Times was not published but seems to have influenced the content of an Irish Times editorial which took aim at a laissez faire attitude towards alcohol advertising.  
 
  
Development Documents  --   
General Advertising Code -  BCI  website 
 
 
 
 
General Advertising Code [pdf]  -- BCI website 
 
 
 
 
All of FMA's submissions to BCI  -- 
General Advertising Code
 
 
 
 
'30 seconds of darkness' 
(Letter to Irish Independent)
 
 
 
 
Letter to Irish Times
 
 
 
 
Irish Times Editorial